My papa and branding building.
Published Sunday, April 16, 2006 by shabda | E-mail this post
What is a brand?
From wikipedia, http://en.wikipedia.org/wiki/Brand
"In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people
What is the symbolic embodiment of Shabda Raaj? Shabda Raaj is me. Shabda raaj is the blogger who blogs at shabda123.blogspot.com. Shabda Raaj is the webmaster of www.grinhost.com. But consider who is Ashwini Kumar. Lets ask google. http://www.google.com/search?q=Ashwini+Kumar
. Hmm there are just too many of them.
You want a name which is easily brandable. Notice it is Google and not TheBestSeachEngine.com. Notice it is Linux or Windows and not GreatOS? What was the last unbranded site you visted, unbranded thing you used. Heck, it is lux, nirma, wrangler, lee, not theSoap, Uncrushable jeans or anything like that.
If your name is something generic, Rahul, Raj, Tina, Geeta, anything generic, it is just too difficult to brand it. There are just too many of them. Ask google who is Rahul. It tell you 1 million results found. But ask it who is Shabda Raaj. Yes buddy I am first result on that. I am the only result on that.
You want your name to Symbolise you. You want your name to be brandable. You want your name to be Google, Orkut, Shabda.
My papa was a damn intelligent man. My papa and branding building.
Ps: What is the point of all this? Nothing. Just that I am branded. You are not. Live with it.
Pps. If your name is Ashwini, Chill. Rohit, awadhesh, Kishore, nothing is branded. Just Shabda is.